What is “knowledge based solutions”?
Exactly what the phrase suggests. Too many companies (including consulting firms) make assumptions about market conditions when deciding which products, distribution, pricing, advertising media to use when approaching the market. We don’t make assumptions.
Knowledge
We have developed a unique top-down approach to gaining market knowledge which resembles the process that a good news journalist or detective would follow when gathering information.
The aim being to capture the essence of the forces driving the market, rather than blindly going through the motions of analysis.
Solutions
Companies often have problems which they cannot solve. Most often because the actual problem has not been defined.
We specialise in finding the problem and we do so through speaking to stakeholders: customers, clients, employees, etc.
Once the problem is identified we set out to gain knowledge about the problem and the conditions in which it is set (see above). With the knowledge in hand and the problem defined, the solution is a natural product of the process.